Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lire la suiteIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lire la suiteExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lire la suiteProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lire la suite